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You also want to share the highlights too. Yanik talks about sharing with people his mistakes like the time he fell through the ceiling, the time he was a driving F1 car and running over the cones, when he was Borat for Halloween, etc. Let People In When you communicate with your prospects and customers you want to go beyond the x’s and o’s of your business. Yanik working with young 1Įntrepreneurs and having his mastermind donate their time to help these kids get off the ground on the right foot is an example of something people have a good feeling about supporting.Ĭompelling Origin Story When people can relate to, enjoy, and have compassion for the reason you got into the business, they’ll feel connected to you and your mission. Movement For Change When you’re not only in business to make a buck but you’re also rallying troops to right a wrong, this can be highly magnetic to a certain audience. People like to let people know their status in a clique. Pride Displays People who’ve been in the marines like to let people know they’re a marine by putting stickers on their car and a number of other not so obvious ways. You don’t have to make Marine or Mensa like demands but you want to have some kind of barrier to entry. So the more trouble or pain or more hoops you ask people to jump through in order to consider themselves an insider, the more they’ll cherish being in your club. Their group identity has a more significant meaning because of not just any bum off the street can call himself or be a marine. Restricted Access Marines as a group have a tighter bond with each other than Dead Heads. People like underdogs so if this is part of your positioning this can work to your favor if you’ll use it. The Infidels People love to feel like they’re a part of a clique or a movement.
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Yanik Silver – Underground Seminar 7 Yanik Silver – How To Create Raving Fan Customers Would people tattoo your logo on their body like people do with Harley Davidson, Jack Daniels, Hello Kitty or any other number of businesses people are in love with? Probably not if you don’t have them rallying for a cause against a common enemy. What MyNoteTakingNerd Learned At The Yanik Silver Underground 7 Seminar My Note Taking Nerd Report “Giving You The Edge!”